AI technologies are the new rockstars in the buzzing world of Social Media Marketing. They’re like your backstage crew, ensuring your performance is top-notch.

AI technologies are your go-to friends for anything from creating outstanding content to resolving consumer inquiries.

They’re all about making your life easier with data-driven decisions. So, are you ready to amp up your social media game with some AI magic?

Stay tuned as we drop the beat on the best AI social media tools that are setting the social media stage on fire!🔥

What Are AI Tools for Social Media?

AI tools for social media are components of software that aid in creating, managing, and optimizing social media content and strategy. They can help with duties like content creation, sentiment analysis, post-scheduling, and offering insights into audience behavior.

What is The Importance of AI in Social Media Management?

Artificial intelligence is becoming increasingly important in social media administration and marketing. Here are a few major areas where AI can help:

• Personalization and Automation: AI systems evaluate user behavior to create personalized content. For example, Facebook’s AI algorithms produce a tailored news feed, and Twitter employs AI to highlight current topics based on user interests.
• Content Moderation and Spam Detection: AI has the ability to recognize and remove unsuitable content by analyzing text, images, and videos, thus ensuring a safer user experience.
• Sentiment Analysis: AI can evaluate sentiment, which is beneficial for businesses to understand public sentiment about their brand, products, or services. This information can guide them in making strategic decisions.
• Predictive Analysis: AI can analyze large volumes of data to predict user behavior, which can assist businesses in customizing their social media strategies.
• Efficiency: AI technologies can help organizations manage their social media presence more effectively, saving both time and costs.

Top AI Tools for Social Media Marketing in 2024

1️⃣ Hootsuite

Hootsuite is an AI social media tool, that enables businesses to control their social media activities across various networks from a unified interface.

It aims to simplify the procedure of crafting, scheduling, and posting content, while also offering tools for tracking performance, interacting with audiences, and assessing return on investment.

Features of Hootsuite

• Publishing: Hootsuite provides a centralized location for creating, scheduling, and posting content to all your social media networks.
• Engagement: It offers tools for monitoring and listening to streams, and responding to both private and public messages, promoting better audience interaction.
• Social Listening: Hootsuite assists you in staying updated with brand mentions, trends, industry leaders, and competitors.
• Analytics: It provides comprehensive social media analytics tools to help you comprehend post performance and make more strategic decisions.
• Advertising: Hootsuite enables you to manage your paid social media advertisements alongside your organic content.

Limitations of Hootsuite

• Complexity: The extensive features of Hootsuite can make it complex and daunting for newcomers.
• Third-Party Reliance: As a third-party tool, any changes in the APIs of supported social networks can impact Hootsuite’s functionality.
• Performance and Speed Concerns: Users may experience decreased performance with a large number of social accounts, teams, or members.

Hootsuite Reviews and Ratings

• G2: 4.2 out of 5 stars (4,125 reviews)
• Capterra: 4.3 out of 5 stars (3,632 reviews)

Hootsuite Pricing

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2️⃣ Sprout Social

Sprout Social is a comprehensive AI tool for social media management, that aims to leverage the power of social media to transform not just your marketing approach, but every aspect of your business.

It offers solutions for social media management, marketing, customer service, data analysis, and employee advocacy.

Features of Sprout Social

• Unified Social Inbox: This feature allows you to monitor and interact with messages from various social media platforms in one location.
• Brand Keywords: This feature allows you to perform real-time brand monitoring with keyword, hashtag, and location searches on Twitter.
• Contact Views: This feature provides shared customer records, conversation history, and customizable Contact Views across networks each time you reply.
• Review Management: This feature allows you to monitor and manage your business reviews across various platforms in one unified stream.
• Message Tasking: This feature allows you to convert any social message into actionable tasks, add helpful context, assign and route it to a teammate for efficient follow-up.

Limitations of Sprout Social

• Limited Social Network Access: Unlike some other tools, Sprout Social only provides access to a limited number of social networks.
• Media Upload Limitations: There are certain restrictions on the types of media files and sizes that can be uploaded.
• Slower Response Times: Some users have reported experiencing slower response times.

Sprout Social Reviews and Ratings

• G2: 4.4 out of 5 stars (2,703 reviews)
• Capterra: 4.4 out of 5 stars (568 reviews)

Sprout Social Pricing

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3️⃣ Buffer

Buffer is an AI social media tool, that is used to handle social media accounts. It offers a way for users to plan their posts on various social networks, examine the results, and interact with their audience. Initially, it was a platform for scheduling, but now it includes features like analytics.

Features of Buffer

• Scheduling Posts: Buffer provides the functionality to plan posts for distribution across several social networks.
• Analytics: Buffer offers analytics that assist users in managing other elements of their social media workflow.
• Start Page Landing Pages: With Buffer’s Start Page, you can create a one-page website directly in Buffer.
• Shopify Analytics: If you have Shopify in your channel list, you can view your social media and Shopify data in the Analytics tab.
• AI Assistant: Buffer’s AI Assistant can help you draft and refine your social media posts when you’re stuck.

Limitations of Buffer

• Limited Free Plan: The free plan lets you link only three different social media accounts and schedule 10 posts.
• Image Size Limitation: When you upload an image to Buffer, the image must be less than 10MB.
• Limited Image Formats: Buffer currently accepts JPG, PNG, and HEIC image files for all social networks except TikTok.

Buffer Reviews and Ratings

• G2: 4.3 out of 5 stars (‎997 reviews)
• Capterra: 4.5 out of 5 stars (1466 reviews)

Buffer Pricing

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4️⃣ Canva

Canva is a widely used online platform that enables users to craft various graphic designs, ranging from social media graphics and banners to presentations and infographics.

It’s praised for its intuitive interface and extensive selection of templates, making it a preferred tool for individuals and businesses lacking extensive graphic design skills.

Features of Canva

• Templates: Canva provides a plethora of free, ready-to-use templates.
• Content Planner: Users can plan and schedule their upcoming social media content directly within the Canva Editor.
• Magic Resize: Canva has the capability to automatically adjust and schedule your designs to be optimized for various social platforms.
• Brand Kit: Canva Pro users have access to an additional 170,000 premium templates and tools such as Canva’s Brand Kit.
• Background Remover: Canva Pro also offers tools such as Canva’s Background Remover.

Limitations of Canva

• Limited Compatibility with Other Design Tools: Designs made in Canva cannot be directly opened or edited in Adobe Photoshop or Illustrator.
• Limited Mobile App Functionality: The functionality of Canva’s mobile apps may be limited compared to the web browser version of Canva.
• Limited Access to Premium Features: Many of Canva’s more advanced features are only available with a premium subscription.

Canva Reviews and Ratings

• G2: 4.7 out of 5 stars (‎4492 reviews)
• Capterra: 4.7 out of 5 stars (11642 reviews)

Canva Pricing

5️⃣ Text Cortex

Cortex for Social Media is a sophisticated AI tool for social media marketing at the enterprise level.

It leverages the power of machine learning and artificial intelligence to enable marketers to get the most out of their content marketing campaigns.

Features of Text Cortex

• Artificial Intelligence and Machine Learning: Cortex utilizes these technologies to decipher the elements that make social media content successful.
• Automated Posting: This feature of Cortex ensures that content is posted on the appropriate social networks at optimal times, eliminating the need for manual scheduling.
• Data-Driven Recommendations: Suggestions for post content and design are based on past results and data-driven insights, which are updated in real time.
• Competitive Analysis: The AI engine of Cortex compares your organization’s content with that of your competitors and other industry posts across all major social media networks.
• Content Marketing Data: This feature allows you to access content marketing data for profiles, competitors, and comparable brands, and generate content optimization reports for all social media profiles via the dashboard.

Limitations of Text Cortex

• Limited Integration: Cortex integrates with a limited number of applications such as Twitter/X, Tableau, Meta for Business, and Instagram.
• Limited Support Options: Support from Cortex is available only through Email/Help Desk and Phone Support.
• Training Options: Training is available only through Webinars, Live Online, and Documentation.

Text Cortex Reviews and Ratings

• G2: 4.7 out of 5 stars (‎43 reviews)
• Capterra: 4.4 out of 5 stars (5 reviews)

Text Cortex Pricing

6️⃣ Lately AI

Lately AI is an AI driven platform designed to boost social media marketing and sales.

It’s capable of learning and mimicking the unique voice of a brand or employee, transforming any content into optimized social media posts.

Features of Lately AI

• Social Media Visibility: It significantly enhances online visibility, leading to a tenfold increase and a threefold rise in inbound leads.
• Effective Messaging: It uses a continuous learning loop to identify the most engaging phrases, ideas, and sentence structures.
• Social Media Engagement: It generates high-performing text, audio, and video snippets for social media, resulting in significantly increased user engagement.
• Increased Outbound Leads: It boosts brand exposure and audience engagement by delivering targeted and relevant content.
• Multilingual Support: Lately.AI is capable of operating in several languages, including English, Spanish, Italian, Portuguese, Japanese, German, among others.

Limitations of Lately AI

• Lack of Human Touch: Users on social media may prefer human interaction over communication with a chatbot or virtual assistant.
• Algorithm Bias: The AI algorithms may exhibit bias towards certain groups, potentially excluding certain demographics or reinforcing stereotypes.
• Privacy Concerns: Issues related to data privacy may arise.
• Algorithmic Manipulation: The algorithms are susceptible to manipulation.
• Lack of Transparency: The operations of AI algorithms are often opaque, making it challenging for users to comprehend how decisions are made.

Lately AI Reviews and Ratings

• G2: 4.5 out of 5 stars (‎15 reviews)
• Capterra: 4.8 out of 5 stars (7 reviews)

Lately AI Pricing

7️⃣ Lensa AI

Lensa is an AI Social media tool, that leverages artificial intelligence to improve portrait photos and generate digital avatars. This tool enables users to create impressive avatars from either photos or textual descriptions.

It employs a deep learning model known as Stable Diffusion, which learns the user’s facial features to produce visually appealing images.

Features of Lensa AI

• Magic Avatars: This feature of Lensa AI allows users to transform their selfies into digital avatars. These avatars can be personalized with a variety of options for hair, clothing, and accessories.
• Artistic Styles: Lensa AI provides a selection of artistic styles that can be applied to portraits. Users can select from styles inspired by renowned artists or choose more abstract styles.
• Backgrounds: This feature of Lensa AI enables users to alter the background of their portraits.
• Object Removal: This feature enables users to eliminate undesired objects from their photos.
• Skin Retouching: This feature helps in smoothing out skin imperfections and blemishes.

Limitations of Lensa AI

• Subscription Fee: Although the app can be downloaded for free, users are required to pay to generate AI images.
• Limited Free Usage: Users with a free account are restricted to 3 photos per day.
• Processing Time: The time taken to process images is relatively long.
• Privacy Concerns: By using the app, users are essentially agreeing to share close-up images of their face with a tech company, which could potentially lead to privacy concerns.
• Stable Diffusion Model: There are certain issues and defects associated with the Stable Diffusion Model.

Lensa AI Reviews and Ratings

• G2: 4.8 out of 5 stars (‎2 reviews)
• Product Hunt: 4.2 out of 5 stars (30 reviews)

Lensa AI Pricing

Lensa AI provides two price tiers:

• Lensa Premium Monthly: All premium features and tools are available with this $3.99/month option.
• Lensa Premium Yearly: Users who wish to subscribe on an annual basis can receive a discounted pricing of $19.99 for this plan.

8️⃣ Emplifi

Emplifi is a AI tool for social media, that enables businesses to engage with their customers through digital and social strategies.

It offers a streamlined approach to managing social media by bringing all tasks into a single, easy-to-use interface.

Features of Emplifi

• Content Management: Emplifi facilitates the creation, scheduling, and publishing of content across all major social channels.
• Social Media Integration: It enables businesses to sell products directly from their social media profiles.
• Community Management: Emplifi allows businesses to manage social conversations and feedback through real-time listening and community management workflows.
• Social Media Analytics: Emplifi offers top-notch dashboards, analytics, and reporting to monitor consumer sentiment, competitive benchmarks, conversations, trends, and brand reputation in real-time.
• Influencer Marketing: Emplifi supports commerce teams with shoppable galleries and influencer content, expanding the ways to reach and communicate with target customers.

Limitations of Emplifi

• Customization: Some users may find it challenging to customize reports based on specific metrics or visualizations.
• Instagram Limitations: There are certain limitations associated with Instagram features.
• Query Length Limitation: For Twitter, a query can be up to 2,048 characters long; for Web, the limit is 4,000 characters maximum.

Emplifi Reviews and Ratings

• G2: 4.3 out of 5 stars (‎202 reviews)
• Capterra: 4.2 out of 5 stars (38 reviews)

Emplifi Pricing

9️⃣ Flick AI

Flick AI is a marketing tool powered by artificial intelligence, specifically designed to simplify the process of creating content for social media.

It’s a valuable resource for business owners, marketers, and content creators, taking care of tasks such as writing copy, scheduling posts, optimizing hashtags, and analyzing data.

Features of Flick AI

• AI Social Assistant: This feature assists in producing unique and engaging content based on the input topics.
• Hashtag Tools: This feature enhances your performance by customizing your hashtags.
• Post Scheduler: This feature eases the process of planning, creating, and posting your content.
• Analytics & Reporting: This feature offers clear insights and data to make informed decisions.
• Caption Writing: This feature generates personalized and brand-specific captions.

Limitations of Flick AI

• No Hashtag Tracking for Reels: The platform does not offer hashtag tracking for Instagram Reels.
• Limited Long-form Repurposing: The platform offers limited features for repurposing long-form content.
• No Auto-scheduling: The platform does not offer auto-scheduling for posts.

Flick AI Reviews and Ratings

• G2: 4.7 out of 5 stars (‎103 reviews)
• Product Hunt: 4.1 out of 5 stars (9 reviews)

Flick AI Pricing

How to Select The Right AI Tools for Social Media?

Selecting the right AI tools for social media depends on your various factors, like:

• Goals: Define what you want to achieve with AI, such as time-saving, enhancing engagement, creating content, or gaining audience insights.
• Needs: Identify essential features like multi-platform scheduling, AI-driven captions, hashtag recommendations, competitor analysis, or visual content creation.
• Budget and Resources: Consider the cost of AI tools and the time you can invest in learning a new system. Utilize free trials and demos.
• Research & Compare: Investigate tools that meet your needs. Review features, pricing, and integration with your current platforms and tools.
• User Interface and Support: Ensure the tool’s layout is user-friendly and easy to navigate. Good customer support is crucial.
• Value over Features: Don’t get overwhelmed by features. Choose a tool that offers the best value for your needs and budget, prioritizing features that help achieve your goals.

How to Use AI for Social Media?

To use AI for social media, you can consider the following strategies:

• Content Generation: AI can be leveraged to support your social media strategy by creating content. There are AI tools that can aid social media marketers in developing the content they share online.
• Sentiment Analysis: AI can be used to perform sentiment analysis to understand the emotions behind the social media posts of your audience. This can assist you in tailoring your content to better resonate with your audience.
• Big Data Insights: AI can process large datasets to discover what your audience is feeling, and use machine learning to predict the future performance of posts before you even click publish.
• Scheduling and Publishing: AI can automate parts of scheduling and publishing, thereby improving consistency and productivity.
• Performance Tracking: AI can monitor past and future posts, providing you with core statistics about your performance and audience.

What is The Future of AI in Social Media?

The Future of AI in Social Media are:

• Hyper-personalization: AI customizes content streams, advertisements, and interactions based on each user’s distinct preferences and immediate requirements.
• Content creation superpowers: AI aids in composing, designing, and revising, producing top-notch, captivating content on a large scale.
• Smarter social commerce: AI-powered chatbots manage customer support, suggest products, and customize shopping journeys.
• Enhanced safety and security: AI identifies and alerts about harmful content, false information, and online harassment, fostering a more secure online environment.
• Rise of immersive experiences: AI drives augmented reality filters, interactive digital personas, and tailor-made virtual realities.
• Empowering creators: AI utilities assist creators in examining audience data, enhancing content, and working together on ventures.
• Evolving ethics and transparency: The importance of balancing AI’s advantages with responsible data handling and user privacy becomes increasingly critical.

Real Life Case Studies on Best AI Tools for Social Media

1. Sweet Treats Bakery: Leveraged Hootsuite for scheduling posts, leading to consistent social media presence and increased customer engagement.
2. Green Thumb Nursery: Used Sprout Social for customer engagement, resulting in improved response times and customer satisfaction.
3. Fitness 360 Gym: Utilized Buffer for performance analytics, helping them understand their audience better and tailor their content accordingly.
4. Craft Corner Store: Employed Canva for creating visually appealing posts, which significantly increased their post interactions and followers.
5. Book Nook Store: Implemented Text Cortex for generating catchy captions, leading to higher post shares and comments.

Note: Each of these businesses saw significant improvements in their social media performance by using the right AI tools.

Conclusion

AI tools are totally changing the game in social media management. They’re like your personal digital marketing team!

Tools like Hootsuite, Sprout Social, Buffer, and more are making life easier for businesses in 2024. The future? It’s looking bright with AI leading the way! 🚀

Choosing the right tool is all about what works for you. So, find your perfect AI match, boost your social media game, and watch your business flourish! 💼💡