9 Best AI Tools for Keyword Research in 2024

Emily Kate Avatar
Boost your SEO with the best AI tools for keyword research. Stay competitive and trend-savvy in the ever-evolving digital marketing landscape. 🚀

Are you having headaches from keyword research? Give up on feeling lost in the search engine jungle! AI tools are available to assist you.

These helpful tools generate a ton of fantastic keyword suggestions that people are interested in and search for. Eliminate guesswork and ceaseless scrolling.

Imagine being able to pinpoint the precise terms you should use to draw in your target audience and elevate your content to the top.

Here in this article, I’ll be discussing the top AI-powered keyword research tools that every SEO expert should be using in 2024.

Let’s investigate the top AI resources to boost your keyword performance!

What Are The Benefits of Using AI Tools for Keyword Research in SEO?

AI tools significantly improve keyword research and SEO in general. The following are some of the benefits of AI-powered keyword research tools:

  • Real-time insights and analytics: AI tools evaluate current and historical data, delivering insights to corporate stakeholders so they may make informed decisions.
  • Increased efficiency and productivity: Artificial intelligence (AI) solutions can automate the time-consuming process of keyword research, allowing you to focus more on content development and strategy.
  • Data-Driven Insights: Because AI keyword research tools can process and understand enormous data sets, they can provide useful insights into keyword trends and competition.
  • Predictive Analysis: An artificial intelligence keyword research tool can examine patterns and forecast future keyword trends, allowing you to stay ahead of the competition.
  • Content optimization: AI tools provide a more comprehensive approach to keyword research, allowing you to consider keywords as well as overall content quality.
  • User intent analysis: Understanding a user’s search intent might help you tailor your content so that it ranks higher in the SERPs.
  • Localization of keywords: AI tools can assist with localization and multilingual support.
  • Long-tail keyword identification: AI algorithms can assist in identifying long-tail keywords that are most relevant to your content.

What to Look for in an AI Keyword Research Tool?

Choosing the right AI keyword research tool is like giving superpowers on your SEO campaign. Here’s what you should concentrate on:

Data Accuracy: Reliable data is essential. Look for tools that integrate Google, historical data analysis, and trustworthy sources. Consider it as strong SEO bricks rather than weak guesswork.

Keyword Powerhouse: Generate a flood of relevant keywords! Finding undiscovered SEO niches requires broad match suggestions, long-tail gems, and related keyword investigation.

Difficulty Decoder: Knowing how difficult a keyword is to rank for is critical. Choose techniques that accurately analyze competition and assess your ranking potential, allowing you to set realistic targets.

Intent Intelligence: Discover what users truly desire! Tools that analyze search intent (informational, transactional, etc.) assist you in creating content that consistently hits the target.

Content Optimization Coach: Get expert assistance built in with Content Optimization Coach! Look for tools that recommend topic clusters, optimal content length, and keyword placement. They will make you an SEO champion.

Bonus Features: Backlink analysis, competitor research, and SERP analysis are all great extras. They act as extra superpowers, providing you with a comprehensive picture of the SEO landscape.

Remember that the greatest tool is one that provides reliable data, diverse keywords, and practical insights to your SEO campaign. Make sensible decisions and watch your traffic skyrocket!

Top 9 AI Tools for Keyword Research

1️⃣ Semrush

Semrush is a complete digital marketing platform that utilizes artificial intelligence to provide a variety of functions to assist organizations in optimizing their online presence.

It is well-known for its powerful keyword research capabilities, which are critical for effective Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns.

Features of Semrush

  • Keyword Overview: Key metrics are provided for any keyword in the database, allowing firms to target the most valuable keywords.
  • Keyword Difficulty and Intent Analysis: Target phrases are evaluated for competitiveness and user intent.
  • SERP Results Analysis: Allows firms to assess their competition by looking at the top SERP results.
  • SEO Opportunities Exploration: Helps organizations investigate the issues of their target audience and dive into related keywords to produce paid ad ideas.
  • Insights from a Keyword’s Advertisers: Based on target keywords, it provides inspiration from genuine commercials.

Limitations of Semrush

  • All Semrush plans include a single user account.
  • Its competitive intelligence add-ons are too pricey.
  • It only provides information to one search engine, Google.

Semrush Reviews and Ratings

Semrush Pricing

Pro

$129.95/Month

For newbies and small teams:

  • 5 projects
  • 500 keywords to track
  • 10,000 results per report

Tools for SEO, PPC, and research: Competitor analysis, keyword research, website auditing, backlink analysis, advertising tools, and more services are available.


Guru

$249.95/Month

For agencies and mid-size businesses:

  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report

All of the Pro features, plus: Looker Studio integration, content marketing toolkit, historical data, multi-location and device monitoring, and more


Business

$499.95/Month

For large agencies and enterprises:

  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

All of the Guru features, plus: Share of Voice, increased limitations, API access, PLA statistics, free migration from third-party solutions, and more benefits are available.


2️⃣ Ahrefs

Ahrefs is a strong AI tool designed to assist with keyword research. To deliver reliable and up-to-date keyword suggestions, it analyzes billions of terms and their search volumes.

The program use complex algorithms and machine learning approaches to identify relevant keywords that can drive traffic to your website.

Features of Ahrefs

  • Keyword Suggestions: It creates hundreds of keyword suggestions from a database of over 8 billion queries in seconds.
  • SEO Metrics: Every term includes predictions for local and global monthly search volume, as well as other advanced SEO analytics.
  • Filtering: Filters can be combined to uncover untapped keywords with high organic traffic potential and low Keyword Difficulty scores.
  • Long-tail Keywords Identification: It finds long-tail variations and subtopics by identifying clusters of terms with the same Parent Topic.
  • Competition Analysis: It enables visitors to examine key SEO indicators for the current top-ranking pages to see how they stack up.

Limitations of Ahrefs

  • Non-linear Scale: The Keyword Difficulty scale is not linear, which makes it difficult for some users to grasp.
  • Estimations: The tool predicts the difficulty of ranking for your keyword based on the current top-ranked pages, which may not always be correct.

Ahrefs Reviews and Ratings

Ahrefs Pricing

Lite

$99/Month

  • SEO Dashboard
  • Site Explorer
  • Best links filter
  • Keywords Explorer
  • Clusters
  • AI suggestions
  • Site Audit
  • Rank Tracker
  • Competitive Analysis
  • SERP comparison
  • Page Inspect
  • Alerts
  • Export to Sheets

Standard

$199/Month

All in Lite, plus:

  • Portfolios
  • More in Site Explorer:
  • Site structure
  • Broken backlinks
  • Broken links
  • Outgoing links
  • Calendar view
  • Authors
  • Content Explorer
  • More in Alerts
  • Mentions
  • Batch Analysis
  • SERP updates
  • Reports sharing

Advanced

$399/Month

  • All in Standard, plus:
  • More in Site Audit:
  • HTTP authentication
  • Looker Studio
  • Web Explorer
  • AI Content Grader

Enterprise

$999/Month

  • All in Advanced, plus:
  • Pay by invoice
  • Access management
  • Audit log
  • API
  • SSO
  • Directory listing

3️⃣ Surfer SEO

Surfer SEO is a powerful AI tool that gives data-driven insights to help you optimize your website content for higher search engine rankings.

It enables authors, content managers, and agencies to scale their content efforts while also automating their SEO workflow and ranking higher and faster than ever before.

Features of Surfer SEO

  • Content Editor: The SEO content editor makes tips for optimizing your content in real time.
  • Keyword Research Tool: It includes a keyword research tool that aids in the selection of appropriate keywords.
  • SERP Analyzer: This function gives you a complete breakdown of the SERPs for a specific search.
  • Domain Planner: Assists in domain planning and optimization.
  • Site Audit: It has a site audit tool that aids in the optimization of your website’s content and the improvement of your rankings.

Limitations of Surfer SEO

  • The pricing model is not affordable for all.
  • Only 30 Content Editor credits a month for their basic plan can be used up quick.
  • Some features like the Keyword Research tool aren’t as effective as the content editor and content audit features.

Surfer SEO Reviews and Ratings

Surfer SEO Pricing

ESSENTIAL AI

$119/month

60 AI articles /year


180 Content Editor


2 Organization Seats


100 keyword researches /day


Integrations: Google Docs, Jasper, WordPress, Contentful


ADVANCED AI

$239/month

120 AI articles /year


540 Content Editor


5 Organization Seats


100 keyword researches /day


Integrations: Google Docs, Jasper, WordPress, Contentful


MAX AI

$419/month

240 AI articles /year


1080 Content Editor


2 Organization Seats


10 Organization Seats


All benefits of Advanced AI


All add-ons included: Advanced auditing, SERP Analyzer, Surfer API, Custom branding, Personalized onboarding


ENTERPRISE

Contact Sales

∞ Organization Seats


All benefits of Max AI, plus: Dedicated account manager, Priority support Quarterly, business review meetings, Legal assistance during procurement


4️⃣ ChatGPT

ChatGPT is a product of OpenAI’s research and it excels in generating text that resembles human writing.

It can be utilized for numerous tasks such as composing emails, scripting code, producing written content, and more.

Features of ChatGPT

  • Multilingual: Has the ability to converse and comprehend various languages.
  • Contextual Understanding: Possesses the capability to grasp the context of a discussion and respond in a relevant manner.
  • Content Generation: Has the ability to produce creative outputs like narratives, verses, and even programming code.
  • Information Retrieval: Can supply data on a broad spectrum of subjects based on the data it was trained on.
  • Error Correction: Can spot inaccuracies in the conversation and make necessary corrections.

Limitations of ChatGPT

  • Outdated Information: The knowledge of the model is up-to-date only till its last training period, which is around September 2021.
  • Lack of Personalization: It does not have the ability to recall previous interactions or tailor responses for individual users.
  • Lack of Common Sense: At times, the model might not exhibit common sense reasoning in its responses.

ChatGPT Reviews and Ratings

ChatGPT Pricing

Free

$0/month

  • For those who are just starting started with ChatGPT. Access to our GPT-3.5 model and regular model updates.

Plus

$20/month

  • Upgrade to Plus: All of the benefits of Free, plus access to GPT-4, our most capable model, faster response time, and beta features like browsing, plugins, and sophisticated data analysis.

5️⃣ Google Keyword Planner

Google Keyword Planner is a tool that advertisers frequently use for keyword research. It aids in identifying the most relevant keywords for search campaigns, ensuring that ads are seen by the intended audience. The tool also provides data on search volumes and the potential costs of targeting specific terms.

Features of Google Keyword Planner

  • Keyword Discovery: This feature assists you in identifying new keywords that are relevant to your products or services.
  • Search Volume Estimation: This feature provides data on how frequently a keyword is searched.
  • Cost Forecasting: This feature provides an estimate of the potential costs of targeting specific keywords.
  • Ad Group Ideas: This feature offers suggestions for ad groups that could help you structure your campaigns.
  • Performance Forecasting: This feature shows you the likely number of conversions, clicks, or impressions you could get for your keywords based on your budget.

Limitations of Google Keyword Planner

  • Dependent on Ads Account: Access to the Keyword Planner requires a Google Ads account.
  • Reduced Accuracy for Low Sales: In 2016, Google noticeably decreased the accuracy of keyword data for user accounts with low Google Ads sales.
  • PPC Focus: The tool is primarily designed for PPC advertisers, so some features may not be as useful for SEO.

Google Keyword Planner Reviews and Ratings

Google Keyword Planner Pricing

The good news is that you can use Google Keyword Planner for free! To utilize it, all you need is a Google Ads account. You can easily create one and switch to Expert Mode to gain full access to Keyword Planner’s functionality without investing a thing.

6️⃣ MarketMuse

MarketMuse is a AI keyword research tool that aids in the analysis of content and makes keyword research a breeze. It considers the user’s audience, competition, and industry to provide valuable feedback on the content.

It assists businesses and bloggers in enhancing their content by pinpointing the appropriate keywords to focus on and refining their overall writing style.

Features of MarketMuse

  • Keyword Research: MarketMuse streamlines the keyword research process, offering insights on how well your content aligns with certain keywords and topics.
  • Content Optimization: MarketMuse’s content optimization feature scrutinizes your content and provides a content score, an average score, and a target score.
  • Competitor Analysis: The platform scrutinizes your content and contrasts it with the best content in your industry to assist you in identifying what you need to do to make your content more successful.
  • Content Inventory: This feature offers a comprehensive understanding of your website’s content, assisting you in identifying your site’s strengths and weaknesses.
  • Internal and External Link Recommendations: MarketMuse provides suggestions for internal and external links to enhance your content’s SEO.

Limitations of MarketMuse

  • Limited Results in SERP X-ray: The free version of MarketMuse offers limited results in SERP X-ray.
  • Limited Results in Heatmap: The free version also provides limited results in Heatmap, with no site-level analysis.
  • Limited Results in Topic Navigator: The free version offers limited results in Topic Navigator.

MarketMuse Reviews and Ratings

MarketMuse Pricing

Free

$0/Month

Best for inexperienced users. It all begins with a 7-day free Standard Trial. There is no need for a credit card.

  • Limited page-level insights
  • 1 user
  • 10 queries per month

Standard

$149/Month

Ideal for people who publish a few pieces of content each month.

  • Full page-level insights
  • 1 user
  • 100 queries per month

Team

$399/Month

Best for agencies and teams aiming to boost their content creation.

  • Full page-level insights
  • 3 users
  • Unlimited queries & Briefs

Premium

Contact Sales

Large teams that are tired of handling content in spreadsheets should use this tool.

  • Page & site-level insights
  • Inventory & topic tracking
  • Personalized metrics

7️⃣ Frase

Frase is an AI tool for keyword research that, simplifies the process of content creation and research, especially for SEO purposes.

It uses machine learning and natural language processing to read, comprehend, and learn from web content, which allows it to produce relevant content briefs efficiently.

Features of Frase

  • Keyword Research: Frase determines the most suitable topics for your content by examining the top search results for your chosen keywords.
  • Content Analysis: It reviews your current content and compares it with competitors for your chosen keyword to find any missing topics.
  • Content Summarization: Frase can automatically produce summaries of the content you’re studying.
  • Content Optimization: It provides recommendations to further enhance your article, increasing your chances of appearing on the first page of the SERP.
  • SERP Research: Frase saves you time by summarizing content from the top search results for any query.

Limitations of Frase

  • No Mobile App: Frase does not offer a mobile application, limiting its accessibility.
  • Accuracy: There have been concerns about the accuracy of the tool’s suggestions and analyses.
  • Limited to English: Currently, Frase supports only English language content.

Frase Reviews and Ratings

Frase Pricing

Solo

$14.99/Month

  • 1 User Seat
  • Write + Optimize 4 Articles / month

Basic

$44.99/Month

  • 1 User Seat
  • Write + Optimize 30 Articles / month

Team

$114.99/Month

  • 3 User Seats ($25/mo per extra)
  • Write + Optimize Unlimited Articles

8️⃣ Jasper

Jasper AI is a tool that uses artificial intelligence to produce content that is both engaging and informative.

It’s especially beneficial for SEO, including keyword research, as it can discover relevant keywords and phrases that will appeal to your target audience.

Features of Jasper

  • Keyword Research: Jasper AI provides support in finding relevant keywords and phrases that will appeal to your target audience. It analyzes search trends and user behavior to suggest keywords with high search volume and low competition.
  • Content Creation and Optimization: Jasper AI is capable of producing high-quality content that is well-written and optimized for search engines. It aids in crafting titles that are captivating and incorporate relevant keywords.
  • Natural Keyword Placement: Jasper AI integrates keywords into the content it generates in a seamless manner, ensuring the content flows naturally and is easy to read.
  • Meta Tags Optimization: Jasper AI offers assistance in creating compelling meta tags that include relevant keywords.
  • User Experience and Engagement: Jasper AI prioritizes optimizing content for search engines while also enhancing the user experience and engagement.

Limitations of Jasper

  • Research is compulsory: Users are still required to conduct their own research to verify the accuracy of the content.
  • Plagiarism detection costs extra: Users are required to pay an additional fee for plagiarism detection.
  • Brand Voice feature: There are restrictions on how you can utilize the Jasper Brand Voice feature.

Jasper Reviews and Ratings

Jasper Pricing

Creator

$39per month/seat

1 user seat


1 Brand Voice


Access to SEO mode


Use AI everywhere with browser extension


Business

Contact Sales

Unlimited feature usage


Team Spaces & document collaboration


Performance Analytics & Insights


Custom Style Guides with X-ray view


Pro

$59per month/seat

Includes 1 seat, add up to 51


3 Brand Voices


10 Knowledge assets


3 Instant Campaigns


Collaboration & user management


9️⃣ Longtail Pro

Longtail Pro is an AI keyword research tool that specializes in finding valuable keywords for specific niches, making it a favorite among SEO experts and digital marketers.

It’s known for its extensive capabilities and user-friendly interface.

Features of Longtail Pro

  • Keyword Research: This feature of Longtail Pro allows you to generate a multitude of keywords from a single seed keyword.
  • SERP Analysis: Longtail Pro offers an in-depth look at the search engine results page for any given keyword.
  • Rank Tracker: With this feature, you can monitor the performance of your keywords over time.
  • Backlink Analysis: This feature enables you to examine the backlinks of any website.
  • Site Audit: Longtail Pro has the ability to conduct a comprehensive review of your website.

Limitations of Longtail Pro

  • The number of manual keywords that can be entered is somewhat restricted.
  • The number of seed keywords that can be entered could also be more generous.
  • The presentation of text and URLs in the competitor analysis could be improved.

Longtail Pro Reviews and Ratings

Longtail Pro Pricing

STARTER

$129.95/Month

For Beginners and Small Teams:

  • 800 Keyword Results per 24 Hours
  • 30 Tracked Keywords
  • 2 Projects

PRO

Contact Sales

For Mid-Sized Businesses:

  • 2500 Keyword Results per 24 Hours
  • 200 Tracked Keywords
  • 10 Projects

AGENCY

Contact Sales

For Large Agencies and Enterprises:

  • 6000 Keyword Results per 24 Hours
  • 1000 Tracked Keywords
  • 35 Projects

How to Use AI Keyword Research Tool?

AI keyword research tools can boost your search results, but applying them properly requires some planning. Here’s a brief reference:

  • Start broad: To get started, provide a seed topic or term. Tools such as Semrush and Ahrefs can generate a plethora of similar phrases.
  • Analyze insights: Gain insights by delving into statistics such as search volume, competitiveness, and CPC. Prioritize keywords with high search volume but low competition.
  • Uncover long-tail gems: AI excels at discovering hidden long-tail phrases, which are specific inquiries with minimal competition but the possibility for tailored traffic.
  • Refine your list: Don’t just take AI ideas at face value. Consider your audience’s intent and your content objectives. Select terms that are relevant to your value proposition.
  • Verify the search results: For accurate volume and trend information, double-check AI data with tools like Google Keyword Planner.

Remember that AI is a useful tool, not a replacement for your own judgment. Use it to broaden your horizons before selecting the terms that best fit your strategy.

Final Thoughts

Finally, using AI tool for keyword research in SEO is like having a secret weapon. It’s a game-changer. Tools like Semrush, Ahrefs, Surfer SEO, and others make the job easier and faster.

They give you insights that are based on data, not just guesses. And the best part? They can even predict future trends. When you’re choosing a tool, look at what it offers, how it works, and how easy it is to use.

Remember, the world of digital marketing moves fast. But with AI on your side, you’ll not just keep up, you’ll stay ahead. So, embrace the power of AI and watch your website traffic grow! 🚀

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