Discover 10 Best AI Tools For Digital Marketing in 2024

Artificial intelligence (AI) tools are not only changing the way digital marketers work, but also giving them a competitive edge in the online world.

With AI, you can improve your SEO, create compelling content, analyze your data, or personalize your campaigns with ease and efficiency.

That’s why you need to know the best AI tools for digital marketing in 2024, and how to use them to grow your business.

In this article, we’ll reveal to you the 10 best AI tools for digital marketing, covering a wide range of functions and capabilities.

We’ll also show you how you can properly choose the best AI tools for your business needs with great compatibility.

Let’s get started and see how AI can help you take your digital marketing to the next level.

What is an AI digital marketing tool?

AI digital marketing tool is a platform or program that helps marketers with a range of tasks and decisions by utilizing AI capabilities.

AI can be used for a variety of tasks, including chatbots, programmatic advertising, data collection, analysis, natural language processing, machine learning, content creation, and customer segmentation.

AI digital marketing tools can help marketers save time, money, and effort, as well as deliver more personalized, relevant, and effective campaigns to their target audience.

Key Areas Where AI Can Empower Digital Marketing

AI can empower digital marketing in these areas:

✅ Content Creation: AI can generate and optimize content for various purposes, platforms, and audiences, using tools like Jasper, ShortlyAI, Surfer SEO, Market Brew, Writesonic, and Rytr. AI can also personalize content based on user data.

✅ Social Media Marketing: AI can automate and improve social media management, ad targeting, and customer interaction, using tools like Later, Sprout Social, Facebook AI, Hubspot, and ManyChat.

✅ Paid Advertising: AI can automate and optimize media buying, creative asset generation, and personalized ad delivery, using tools like Albert.ai, Optmyzr, Shutterstock AI, Google Ads, and Facebook Ads.

✅ Customer Relationship Management (CRM): AI can create personalized email marketing campaigns, chatbots for lead generation and support, and customer segmentation and retention, using tools like Mailchimp, Klaviyo, Ada, Drift, and Salesforce Einstein.

✅ Market Research and Insights: AI can perform social media listening, sentiment analysis, market trends, competitor analysis, and predictive analytics, using tools like Brandwatch, Sprout Social, Semrush, Similarweb, Google Analytics, and IBM Watson.

What are the best AI tools for digital marketing?

1️⃣ Jasper ( Editor’s Choice )

Jasper AI is an AI copywriting tool that helps marketers create engaging and effective content for various platforms and purposes.

Jasper AI makes copywriting easy and fast by generating content from simple prompts and suggestions. The natural language generation method gives marketers a lot of creativity and flexibility.

Benefits of Jasper AI

You can create content for different domains and genres, such as marketing, blog, essay, fiction, and more.
Automatic optimization of content for SEO and readability
Content editing and improvement tools for everyday uses
Combines GPT-4 and GPT-3 for more advanced and original content
Integrations for real-time publishing

Limitations of Jasper AI

More human input is needed for fine-tuning and proofreading
It’s harder to control the tone, style, and voice of the content
Lack of visual and multimedia content features
A steep learning curve when you don’t use pre-built templates

Jasper AI Pricing

Plan	Price	Features
Creator	$39/month	One seat, one brand voice, access to SEO mode
Pro	$59/month	Up to five seats, three brand voices, 10 knowledge assets
Business	Custom price	Unlimited feature usage, team spaces, performance analytics, custom style guides, enterprise-grade security

Jasper AI Reviews and Ratings

Jasper AI: Powerhouse for short-form content, marketing copy, and overcoming writer’s block. Struggles with long-form & technical, but boasts intuitive workflow and vast templates. Users praise its originality and efficiency. 4.8/5 stars, but not magic for everything.

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2️⃣ Surfer SEO

Surfer SEO is a cloud-based on-page optimization tool that assists you in creating and improving Google-friendly content. Surfer SEO examines the top sites for your target term and provides data-driven recommendations for optimizing your content.

Benefits of Surfer SEO

You can research, write, and optimize content in one place with Surfer AI
You can access over 500 on-page signals to fine-tune your content strategy
You can use the built-in Outline Builder to generate catchy headlines and questions
You can write and optimize content in any language with real-time metrics
You can check your content for plagiarism and ensure its authenticity
You can integrate Surfer SEO with Google Docs, WordPress, Jasper, and other tools

Limitations of Surfer SEO

You need to pay extra for Surfer AI and other premium features
You may get overwhelmed by the amount of data and suggestions
You may need to experiment with different settings and parameters to find the best results
You may encounter some bugs and glitches in the tool

Surfer SEO Pricing

Plan	Price	Features
Essential	$119/Month	60 AI articles per year, 180 Content Editor articles per year, 100 keyword searches per day
Advanced	$239/Month	120 AI articles per year, 540 Content Editor articles per year, 100 keyword searches per day
Max	$419/Month	240 AI articles per year, 1080 Content Editor articles per year, 100 keyword searches per day
Enterprise	Custom pricing	All Max features, Custom onboarding, Quarterly business review meetings, Dedicated account manager

Surfer SEO Reviews and Ratings

Surfer SEO: Data-driven content optimization tool, like having an SEO guru in your pocket. Focuses on on-page factors & competitor analysis. Praised for in-depth keyword research and topic clusters, but interface can be overwhelming for beginners. 4.3/5 stars, ideal for data-savvy SEOs.

3️⃣ ChatGPT

ChatGPT is a free artificial intelligence-powered chatbot that can create interesting and relevant content for your digital marketing campaigns. ChatGPT creates human-like conversations and texts by combining natural language processing and reinforcement learning.

Benefits of ChatGPT

You can use ChatGPT to create content for your website, blog, social media, email, and more
You can access over 500 on-page signals to optimize your content for SEO and conversions
You can use ChatGPT to research your audience, competitors, and market trends
You can use ChatGPT to generate catchy headlines, questions, and calls to action
You can use ChatGPT to personalize your content for different segments and personas
You can use ChatGPT to check your content for plagiarism and quality

Limitations of ChatGPT

You need to provide clear and specific prompts to get the best results from ChatGPT
You may get inaccurate or irrelevant information from ChatGPT
You may need to edit and proofread the content generated by ChatGPT
You may encounter ethical and legal issues when using ChatGPT for content creation

ChatGPT Pricing

Plan	Price	Features
Free	$0	– Basic access to ChatGPT – Limited resources and access during peak times – Suitable for experimenting and personal use
ChatGPT Plus	$20/month	– Priority access to ChatGPT even during peak times – Faster response times – Access to new features and improvements – Recommended for individuals with regular and intensive ChatGPT usage

ChatGPT Reviews and Ratings

ChatGPT: Master of creative writing and playful chat, stumbles with factual accuracy and technical depth. Free version’s limits can bite, but paid tiers unlock impressive power. 4.2/5 stars, shines for fun, not for facts.

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4️⃣ Seventh Sense

Seventh Sense is an artificial intelligence (AI) email marketing tool that ensures emails are sent to each consumer at the appropriate time.

This tailored approach helps advertisers to communicate more successfully with their audiences, knowing that their emails will be opened at the most appropriate time.

Benefits of Seventh Sense

You can use Seventh Sense to analyze customer data and draw actionable insights to improve your email campaign strategies
You can use Seventh Sense to optimize the frequency and timing of your email delivery for each individual in your database
You can use Seventh Sense to increase your email deliverability, engagement, and conversions
You can use Seventh Sense to reduce email fatigue and unsubscribe rates
You can use Seventh Sense to integrate with HubSpot and Marketo and leverage their email marketing features

Limitations of Seventh Sense

You need to pay a monthly fee based on the number of contacts in your database
You may need to adjust your email content and design to match the optimal delivery times
You may need to monitor and update your email campaigns regularly to ensure they are aligned with your goals
You may encounter some technical issues or bugs in the tool

Seventh Sense Pricing

Plan	Price	Features
Business	$64 per month/$80 per month	Email delivery optimization, Batch email campaigns, Analytics dashboard, Lookalike audience scheduling, A/B and multivariate testing
Enterprise	Custom pricing	Email delivery optimization, Batch email campaigns, Analytics dashboard, Lookalike audience scheduling, A/B and multivariate testing

Seventh Sense Reviews and Ratings

Seventh Sense AI: Budding artist in the AI scene. Paints stunning visuals from text prompts, but lacks training for intricate details and realism. Exciting potential, but still finding its brushstrokes. 4/5 stars, watch this space for creative blooms.

5️⃣ MarketMuse

MarketMuse is an artificial intelligence-powered content marketing platform that assists you in creating and optimizing content for higher search engine rankings and user engagement.

MarketMuse evaluates your niche and competitors to provide data-driven recommendations on what topics to cover, keywords to use, and content structuring.

Benefits of MarketMuse

You can use MarketMuse to research, write, and optimize content in one place
You can access over 500 on-page signals to fine-tune your content strategy
You can use MarketMuse to generate catchy headlines, questions, and calls to action
You can use MarketMuse to write and optimize content in any language
You can use MarketMuse to check your content for plagiarism and quality
You can use MarketMuse to integrate with HubSpot, WordPress, Jasper, and other tools

Limitations of MarketMuse

You need to pay a monthly fee based on the number of contacts in your database
You may get overwhelmed by the amount of data and suggestions
You may need to experiment with different settings and parameters to find the best results
You may encounter some technical issues or bugs in the tool

MarketMuse Pricing

Plan	Price	Features
Free	$0	Limited page-level insights, 1 user, 10 queries per month
Standard	$149/month	Full page-level insights, 1 user, 100 queries per month
Team	$399/month	Full page-level insights, 3 users, Unlimited queries & Briefs
Premium	Custom	Full page-level insights, Unlimited users, Unlimited queries & Briefs, Domain analysis, Managed topics tracking, Training on the platform and workflows

MarketMuse Reviews and Ratings

MarketMuse: Content planning powerhouse, unearthing SEO gold and competitor insights. Topic clusters bloom, content gaps glisten, but interface can be dense. 4.5/5 stars for data-driven content strategists.

6️⃣ Sprout Social

Sprout Social is a social media management tool in the cloud that assists organizations in managing and optimizing their social media presence.

Sprout Social has been a popular alternative for organizations trying to boost their social media marketing efforts, thanks to features such as social media publishing, analytics, and collaboration.

Benefits of Sprout Social

You can use Sprout Social to create and schedule content across multiple social networks, such as Facebook, Instagram, Twitter, LinkedIn, and more
You can use Sprout Social to monitor and respond to all your social messages in one place with the Smart Inbox
You can use Sprout Social to measure and improve your social media performance with comprehensive reports and insights
You can use Sprout Social to collaborate with your team and streamline your workflows with tasks and approvals
You can use Sprout Social to listen and engage with your audience and discover new trends and opportunities with social listening

Limitations of Sprout Social

You need to pay a monthly fee based on the number of users and features you need
You may need to integrate with other tools for some advanced functionalities, such as email marketing, CRM, or e-commerce
You may need to adjust your content and strategy according to the changing algorithms and policies of the social networks
You may encounter some technical issues or bugs in the tool

Sprout Social Pricing

Plan	Price	Key features
Standard	$249/Month	Schedule and publish posts across major social platforms, Engage with comments and messages, Analyze social media performance with basic reporting, Team collaboration tools, Social listening (Twitter only) Additional users – $199/Months
Professional	$399/Month	All features of Standard plan, Advanced social listening across all platforms, Custom reporting and dashboards, Publishing calendar with post suggestions, Sentiment analysis. Additional users – $299/Months
Advanced	$499/Month	All features of Professional plan, Priority customer support, Dedicated account manager, Custom dashboards and integrations, Advanced security and compliance features. Additional users – $399/Months

Sprout Social Reviews and Ratings

Sprout Social: A social media management dream garden, but with prickly pricing. Sprout boasts a beautiful interface, powerful scheduling tools, and stellar customer service. Social listening and advanced analytics blossom, but smaller budgets might find it thorny. 4.2/5 stars, ideal for blossoming brands, not tiny seedlings.

7️⃣ Brandwatch

Brandwatch is a social media intelligence software that is cloud-based that lets you monitor, analyze, and optimize your online presence.

Brandwatch gathers and processes data from millions of sources on the internet, including social networks, blogs, forums, news, and reviews.

Benefits of Brandwatch

You can use Brandwatch to track and measure your brand awareness, reputation, sentiment, and share of voice
You can use Brandwatch to identify and engage with your target audience, influencers, and advocates
You can use Brandwatch to discover and explore emerging trends, topics, and insights in your industry and niche
You can use Brandwatch to create and optimize your content and campaigns based on data-driven insights
You can use Brandwatch to integrate with other tools and platforms, such as Google Analytics, Hootsuite, HubSpot, and more

Limitations of Brandwatch

You need to pay a monthly or annual fee based on the number of mentions, users, and features you need
You may need to configure and customize your queries and dashboards to get the most relevant and accurate results
You may need to supplement your data with other sources and methods for a more comprehensive analysis
You may encounter some technical issues or bugs in the tool

Brandwatch Pricing

Plan	Price	Features
Consumer Intelligence	Custom price	Unlimited mentions, unlimited users, unlimited dashboards, data from 95+ million sources, advanced analytics and insights, AI-powered image and video analysis, custom integrations and APIs
Social Media Management	Custom price	All Consumer Intelligence features, social media publishing and scheduling, social media listening and engagement, social media performance and ROI measurement, team collaboration and workflow management, social customer care and community management
Influencer Marketing	Custom price	All Social Media Management features, influencer discovery and comparison, influencer outreach and management, influencer campaign planning and execution, influencer campaign performance and ROI measurement, influencer relationship and advocacy building

Brandwatch Reviews and Ratings

Brandwatch: Social media listening powerhouse, tuning in to brand buzz worldwide. Deep insights, competitive intel, and influencer tracking let you hear whispers before they become roars. Steeper learning curve and hefty price tag, but invaluable for brands with global ears. 4.7/5 stars, for brands playing the social symphony.

8️⃣ Albert AI

Albert AI is a cloud-based tool that automates and optimizes your digital marketing efforts with artificial intelligence.

Albert AI analyzes your data, goals, and competition to provide you with intelligent advice on how to improve your performance across paid search, social, and programmatic channels.

Benefits of Albert AI

You can use Albert AI to create and manage campaigns with minimal human intervention
You can use Albert AI to allocate your budget, optimize your bids, and target your audience effectively
You can use Albert AI to test and refine your creative and copy based on real-time feedback
You can use Albert AI to integrate with your existing tools and platforms, such as Google Ads, Facebook, Instagram, and more
You can use Albert AI to measure and report your results with clear and actionable insights

Limitations of Albert AI

You need to pay a monthly or annual fee based on the number of campaigns and features you need
You may need to provide clear and specific goals and parameters to get the best results from Albert AI
You may need to monitor and adjust your campaigns regularly to ensure they are aligned with your objectives
You may encounter some technical issues or bugs in the tool

Albert AI Pricing

Albert.ai’s pricing is not available on their website. They provide customizable price plans based on your marketing requirements1. You can contact them directly for a customized price plan.

Albert AI Reviews and Ratings

Albert AI: Google’s research assistant, excels at code and scientific tasks, solving equations like a champ. Still, he struggles with casual chat and humor in the early stages. Promising code companion, not your witty bartender yet. 4/5 stars, for geeks and logic lovers.

9️⃣ Drift

Drift AI is a cloud-based technology that automates and optimizes your digital marketing campaigns with artificial intelligence.

Drift AI analyzes your data, goals, and competition to provide intelligent recommendations for improving your success across paid search, social, and programmatic channels.

Benefits of Drift AI

You can use Drift AI to create and manage campaigns with minimal human intervention
You can use Drift AI to allocate your budget, optimize your bids, and target your audience effectively
You can use Drift AI to test and refine your creative and copy based on real-time feedback
You can use Drift AI to integrate with your existing tools and platforms, such as Google Ads, Facebook, Instagram, and more
You can use Drift AI to measure and report your results with clear and actionable insights

Limitations of Drift AI

You need to pay a monthly or annual fee based on the number of campaigns and features you need
You may need to provide clear and specific goals and parameters to get the best results from Drift AI
You may need to monitor and adjust your campaigns regularly to ensure they are aligned with your objectives
You may encounter some technical issues or bugs in the tool

Drift AI Pricing

Plan	Price	Features
Free	$0	Live Chat for 100 Visitors/Month, Basic Chat Routing and Automation, Chat History and Performance Insights
Premium	$2,500/Monthly	Unlimited Visitors, Live Chat Analytics and Reporting, Meetings Tool, Custom Chatbots (1), Conversational Landing Pages
Enterprise	Custom	All Premium features, Advanced Customizations and Workspaces, AI-powered Chatbots (Unlimited), Priority Support and Onboarding, Dedicated Account Manager

Drift AI Reviews and Ratings

Drift AI: It has received positive reviews from users who commended its features, benefits, and use cases. However, it has some drawbacks and limits, such as the necessity for explicit cues, the likelihood of erroneous information, and the ethical and legal difficulties associated with employing AI for content creation. Drift AI has received ratings ranging from 4 to 4.7 out of 5 stars.

🔟 Brand24

Brand24 is a social media monitoring and analytics application in the cloud that allows you to track and assess your online reputation, brand awareness, and customer happiness.

Brand24 gathers and analyzes data from millions of sources on the internet, including social networks, blogs, forums, news, and reviews.

Benefits of Brand24

You can use Brand24 to monitor and respond to all your online mentions in real-time with the Smart Inbox
You can use Brand24 to identify and engage with your target audience, influencers, and advocates
You can use Brand24 to discover and explore emerging trends, topics, and insights in your industry and niche
You can use Brand24 to create and optimize your content and campaigns based on data-driven insights
You can use Brand24 to measure and report your online performance with comprehensive metrics and reports

Limitations of Brand24

You need to pay a monthly or annual fee based on the number of mentions, users, and features you need
You may need to configure and customize your queries and dashboards to get the most relevant and accurate results
You may need to supplement your data with other sources and methods for a more comprehensive analysis
You may encounter some technical issues or bugs in the tool

Brand24 Pricing

Plan	Price	Features
Individual	$79/month	3 keywords, 2,000 mentions per month, 1 user
Team	$149/month	7 keywords, 5,000 mentions per month, unlimited users
Pro	$199/month	12 keywords, 25,000 mentions per month, unlimited users
Enterprise	$399/month	25 keywords, 100,000 mentions per month, unlimited users

Brand24 Reviews and Ratings

Brand24: They have received good reviews from users who commended its features, benefits, and use cases. It does, however, have several drawbacks and limits, such as the necessity for explicit cues, the chance of erroneous information, and the ethical and legal difficulties associated with employing AI for content creation. Ratings for Brand24 range from 4 to 4.7 out of 5 stars.

How to select right AI tools for digital Marketing?

AI tools for digital marketing can assist you in automating and optimizing your marketing initiatives, but selecting the correct ones can be difficult.

Many aspects must be considered, including your goals, money, talents, and preferences. Here are some specific needs which are required to select ideal AI tools for your business purpose:

Accuracy: How reliable and consistent are the results or outputs of the AI tool?
User-friendliness: How easy and intuitive is the AI tool to use and understand?
Cost: How much does the AI tool charge for its services or features? Does it offer free trials or discounts?
Compatibility: How well does the AI tool integrate with your existing tools and platforms?
Support: How responsive and helpful is the AI tool’s customer service and technical support?

Conclusion

Finally, the incorporation of AI technologies in digital marketing has changed the business, providing marketers with unique solutions for content production, SEO optimization, social media management, and more.

Tools such as Jasper AI, Surfer SEO, ChatGPT, and others increase productivity and efficacy in a variety of marketing jobs.

Choosing the best AI tool is dependent on criteria such as accuracy, usability, pricing, compatibility, and support.

As we approach 2024, employing these AI capabilities will be critical for firms looking to remain competitive and improve their digital marketing strategy.

Embracing AI allows marketers to manage the evolving internet terrain with agility and precision.

FAQs related to best AI digital marketing tools

What are the biggest challenges of using AI in digital marketing campaigns?

The biggest challenges are a lack of knowledge about AI systems, keeping high-quality data for AI software, and the significant expenditure necessary for AI software.

Which AI tools are best for social media marketing?

Some of the most significant AI tools for social media marketing include Hootsuite, OwlyWriter AI, and SproutSocial.

How can AI be used in digital marketing?

AI can be used in digital marketing to analyze data, develop content, improve client experiences, and give more accurate results.

How can I use AI to improve my content marketing?

AI can be used to personalize content, analyze data, generate content ideas, and even compose content. Tools like HubSpot’s content assistant AI can assist in these areas.